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Accessibility Statement

MAM is committed to ensuring digital accessibility for people with disabilities. We aim to continuously improve the accessibility of our website and online services in accordance with the applicable legal frameworks in the European Union, particularly the European Accessibility Act (Directive (EU) 2019/882, hereinafter referred to as the “EAA”).

Scope of this Statement

This accessibility statement applies to portions of our website (accessible at www.mambaby.com) that fall within the scope of the EAA and its national implementations across various EU member states. It is designed to inform users about the accessibility of our online services and their compliance with applicable legal and technical requirements. This statement was prepared on July 11th, 2025.

Overview of our services and measures to support accessibility

MAM operates an online platform that provides various pregnancy and parenting content (e.g. blog articles), as well as e-commerce services enabling customers to browse, select and purchase our premium baby products online. 

We strive to comply with the technical standard EN 301 549 v.3.2.1 and the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA (together referred to as the “Technical Standards”), as the recognized standards for accessibility. 

Our website has been designed to be as accessible as possible, with our interface supporting accessibility via:

  • Text Descriptions: Clear alternatives for most images and visual elements, as well as written information presented in plain language. 
  • Text Adjustments: Adjustable text size, zoom and sufficient contrast options for text. 
  • Browser Compatibility: Fully compatible with Firefox, Chrome, Edge and Safari browsers (mobile and desktop). 
  • Screen Reader Support: Fully compatible with widely used assistive technologies such as JAWS, NVDA, Narrator and VoiceOver. 
  • Multimedia Accessibility: Captions or subtitles, audio descriptions and descriptive text accompany videos and multimedia content. 
  • Keyboard Navigation: All essential features of the website can be accessed and controlled using only a keyboard. 
  • Logical Navigation: Clear, logical page structures with consistent headings, landmarks and navigation menus. 
  • Error Alerts: Clear, descriptive error messages displayed that help users understand, correct, and avoid input mistakes.

To enhance accessibility, MAM Baby has integrated into its website AccessiBe, an AI driven accessibility solution tool which enables users to customize visual and functional settings, such as adjusting text size, colours and colour contrast, orientation and keyboard navigation, to better suit an individual’s accessibility needs. The tool also provides profiles specific to a user’s disability, for e.g. seizure safe profile which reduces flashes and colour, or the visually impaired profile which enhances the website’s visuals for easier visibility. The AccessiBe tool has been integrated into all pages of our website and is compatible with keyboard navigation and screen readers. 

As of the date of the last update provided below, this website is **partially compliant** with the Technical Standards. See ‘Known Accessibility Limitations’ outlined below for more details.

Known Accessibility Limitations

  • Some image elements may lack descriptive alternative text, failing WCAG 2.1 success criterion 1.1.1 (Non-text Content).
  • Certain PDFs and downloadable content are not fully accessible, failing WCAG 2.1 success criterion 1.3.1 (Info and Relationships).
  • Keyboard navigation may be limited on specific forms or dynamic elements, failing WCAG 2.1 success criterion 2.1.1 (Keyboard).
  • Color contrast on product pages may not fully meet requirements under the Technical Standards.

We are actively working to address these issues. Please contact us if you encounter an accessibility barrier which is not listed above.


Accessibility Monitoring and Evaluation

We are committed to continually enhancing the accessibility of our website by implementing the following measures:

  • Employee Training: Our eCommerce & Digital Engineering team regularly participates in accessibility training to ensure they have up-to-date knowledge of the Technical Standards.
  • Website Testing: Our website is periodically tested through internal and external audits using a combination of automated tools and manual testing procedures to ensure compliance.
  • User Feedback: We provide clear channels for users to share feedback about accessibility, and we strive to address any issues in a timely manner.

Last full review conducted on March 28th, 2025.

Feedback and Contact

If you encounter accessibility barriers or have suggestions for improvement, please contact us via our contact form. Please do not provide any sensitive information when submitting the form, e.g. information about your health, financial information or any other sensitive topic.

Enforcement Procedure

Depending on your country of residence, you may have the right to file a complaint with a national authority or enforcement body. You may refer to your local consumer protection or equality agency. A list of national enforcement bodies can be found here: https://digital-strategy.ec.europa.eu/en/policies/web-accessibility

Last updated on July 11th, 2025.