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Collection, processing and use of personal data

Personal data is information about natural and legal persons that can determine or be used to determine their identity. This includes information such as your name, address, postal address and email.We only collect, process and use your personal data if you disclose such information to us in the registration process, which is necessary for us to execute your first order and any future orders.

We also use the postal and email address you provide to send you communication relating to your orders, keep our data records up to date and send you invitations for product tests and other studies.

We only process and use your email address to provide you with information on similar products, pregnancy and/or development calendars if you have expressly consented to this.

If you have subscribed to our newsletter, we also process and use additional voluntary data that you have disclosed to us in the registration process (for example regarding your pregnancy and the sex of your children) so that we can send you tailored product recommendations from the MAM Online Shop by email.

You may unsubscribe from our newsletter at any time by clicking the 'Unsubscribe from newsletter' link in each email newsletter, or by writing to consumer-service(at) or MAM Babyartikel GmbH, Lorenz-Mandl-Gasse 50, 1160 Vienna, Austria, tel.: 0043 1 491410. You are not required to specify reasons.

You may revoke your consent to the processing of your data at any time by means of a simple notification to one of the above addresses. You are not required to specify reasons. We will then delete all data disclosed by you within the applicable statutory periods, unless statutory regulations require us to continue to store this data (storage periods required by tax law, for example). Nonetheless, we emphasise that in such a case all required data would have to be collected once again if you were to place another order.

Transfer of personal data

We only transfer your personal data to our service and partner companies to the extent that and on the condition that this is necessary to process your order and support our customers in the execution of contracts. These companies may only use your personal data for this purpose and are also required to comply with all applicable data protection provisions.

No further transfer of your personal data to third parties will take place, unless you have expressly consented to this in advance. Naturally, you may also revoke this consent at any time by using the contact details given above. You are not required to specify reasons.

Statutory regulations may require us to disclose your data to third parties. We only comply with such requests in the context of statutory obligations and following a careful review as to whether such an obligation exists.

Data security

Once collected, your personal data is transferred to us in an encrypted format via a secure SSL connection (secure socket layer). 


The thawte seal for trustworthy websites is a visible real-time assurance of trust and encrypts your data to a minimum level with 128-bit encryption

Cookies and Google Analytics

Cookies are small text files that we store on your computer so that we can recognise you.

We store the following cookies:

Facebook and social media plug-ins: We allow you to share page content on social networks. In the case of Facebook, whenever you use our website cookies are enabled and data is sent to Facebook. You can find out what data is sent to Facebook on We do not send other data to other social networks, unless you select the respective network yourself.

This website uses Google Analytics, a web analysis service provided by Google, Inc. ('Google'). Google Analytics uses cookies – text files that are stored on your computer and that allow your use of the website to be analysed. The information generated by the cookies about your use of this website (including your IP address) is transferred to a Google server in the USA and stored there. Google will use this information to analyse your use of the website in order to compile reports on website activity for the website operators and to provide other services associated with website and internet usage. Google may also transfer this information to third parties, where this is prescribed by law or where third parties process this data on behalf of Google. In no event will Google associate your IP address with other Google data. You can prevent the installation of cookies using the corresponding setting in your browser software. However, please be aware that in this case you may not be able to utilise all functions of this website in full. By using this website, you agree to the processing of the data collected about you by Google as described above and for the purposes described above. You may object to the collection and storage of data at any time with future effect [by accessing]. In view of the discussion surrounding the use of analysis tools with full IP addresses, we would like to emphasise that this website uses Google Analytics with the extension '_anonymizeIp()' and IP addresses are therefore only processed in abbreviated format to prevent them from being directly linked to a particular individual.

Contact for data protection queries

Should you have any queries relating to the collection, processing and use of your personal data or should you wish to assert your rights to receive information, amend, block, delete, revoke or object, please contact consumer-service(at) or MAM Babyartikel GmbH, Lorenz-Mandl-Gasse 50, 1160 Vienna, Austria, tel.: 0043 1 491410.