4.1 Website Usage Data
When you visit our website, the data collected from your use of the website is temporarily stored on our web server for statistical purposes to improve the quality of our website. This data set contains:
The legal basis for processing these usage data is Art. 6 (1) f) GDPR. We will not process your usage data for a period longer than the duration of the session.
- Information about the browser type and version used;
- Your user's operating system;
- Your user's Internet service provider;
- The IP address of your user’s device shortened to such an extent that no reidentification of any personal data is possible;
- Date and time of access;
- The access status (file transmitted; file not found);
- Websites from which your user's system reached our website; and,
- Websites accessed by your user's system through our website.
4.2 Storage of Your IP Address for Security Purposes
Our website stores the IP address transmitted by your web browser for a period of seven (7) days, strictly for the purpose of identifying, restricting and eliminating attacks on our website.
4.3 Integration of other technical third-party content and functions
We use the technical functions and contents of third-party providers listed below to display our websites. When accessing our website, certain content will be downloaded from the third-party providers who provide these functions and content. The third-party provider will thereby be informed that you have accessed our site and will receive the usage data that is technically required for this purpose.
We embed this content based on our legitimate interest to make the site more appealing and informative (Art. 6 (1) f) GDPR). In individual cases, we will ask for your consent via the cookie banner (Art. 6 (1) a) GDPR).
If you do not agree to the processing of your personal data by the integration of the above-mentioned third-party content, you can object to further processing when using our websites at any time. To do so, please deactivate the downloading of web fonts and scripts by using suitable extensions and add-ons, such as NoScript, in your browser.
4.4 MAM for consumers - MAM Baby Club
We will also process your personal data to send you personalized newsletters. For that purpose, we use Emarsys as a provider. To better understand how Emarysy processes your personal data under our instructions, please see section 4.17.
If you wish to join the MAM Baby Club, we will ask you to provide us with some personal information to register you in the club and where you will be able to enjoy a variety of benefits.
The MAM Club will provide you with
- Information about MAM and automatic notifications when new products are available; and
- Access to the MAM Baby Online Shop where you can purchase our products.
We kindly ask you to fill our registration form providing us with the following details:
- First name;
- Last name;
- Email address;
- City; and,
- How did you hear about MAM?
In order to get to know you better and to personalize our services in the MAM Club and to offer you more interesting content in the MAM Baby Club (such as personalized product suggestion and coupons), we also ask you, on a voluntarily basis, to provide the following information:
- Street Address;
- House Number;
- ZIP Code;
- Date of Birth;
- Information relating to your pregnancy (First name of your unborn baby, if you have already chosen on one, expected birthday, expected gender, etc.);
- Information relating to your baby’s development – About my child(ren) (Do you already have children aged under 3?, Name, Birthday, Gender, etc.)
We will process your address details and contact details to send your purchases and to perform market research if you agree to this processing operation. Details regarding your pregnancy and baby’s development are processed to offer you personalized newsletters to support you in this important journey.
If you have granted your consent, we may receive your registration to the MAM Baby Club and related services from our partners or affiliates. We will only receive the details you have shared on the registration form.
We ask you to voluntary provide your gender details, in order to segment our audience for our market research activities. Please also consult our section regarding “Information relating to Children and/or Minors”.
We will additionally process your date and time of registration for documentation purposes.
You can change or delete your profile within your account at any time. Data will then be deleted from the system automatically immediately if there are no retention requirements and/or if the data is not required on an individual case basis (e.g. in the case of open claims).
If the registration of your information is necessary for the performance of a contract or to take steps prior to entering into a contract with you as a natural person, the processing of your personal data will be based on Art. 6 (1) b) GDPR. If you have not concluded a contract with us and the data is not necessary in order to take steps to conclude a contract with you, the processing will be based on your informed consent in accordance with Art. 6 (1) a) GDPR.
4.5 MAM for Health Care Professionals - MAM Service 4 Professionals
As a health care professional with access to the MAM Service 4 Professionals, you can enjoy a variety of benefits within our access restricted areas.
If you wish to join the MAM Service 4 Professionals as a Health Care Professional, please register. You can select to register or log-in (i) via the MAM Login or (ii) the DocCheck Login. Please review the information below for further details.
You will be able to use our services targeted to health care professionals once you register. We will provide you with:
- Information about MAM and development-related content;
- Access to the MAM Baby Online Shop where you can purchase our products;
- Access to the MAM Healthcare Network featuring an overview of current events and trainings and access to events (through the websites provided by the entities for such events);
- Access to a study database containing scientific studies on development-related topics with different filter functions;
- Access to the MAM Science Corner where you can deepen your knowledge; and,
- Access to a quarterly MAM Scientific Newsletter.
You can change or delete your profile within your account at any time. Data will then be deleted from the system automatically if there are no retention requirements and/or if the data is not required on an individual case basis (e.g. in the case of open claims).
If the registration of your information is necessary for the performance of a contract or to take steps prior to entering into a contract with you as a natural person, the processing will be based on Art. 6 (1) b) GDPR. In case you have not concluded any contract with MAM and your data is not necessary to conclude a contract with you, the processing will be based on your informed consent in accordance with Art. 6 (1) a) GDPR.
(i) MAM Login for Health Care Professionals
Please provide the following information:
- First name;
- Last name;
- Email address;
- Area of Work (different options to select); and,
- Occupational Proof (professional qualification such as degree, leaving certificate, professional ID, etc). You can alternatively send or fax the proof of your qualifications to a fax number or a post address mentioned in the registration form.
MAM is offering this specific section only for HCPs due to its enhanced knowledge basis and services are targeted towards HCPs.
In order to get to know you better and to offer you more interesting content in the Service4Professionals (such as personalized product suggestions and coupons), we also ask you, on a voluntary basis to provide the following information:
- Street Address;
- Street Address 2;
- Postcode / Zip;
- Date of Birth;
- Name of Institution;
We will additionally process your date and time of registration for documentation purposes.
(ii) DocCheck Registration
We have embedded DocCheck script to facilitate your registration and login as a single-sign on. The script has been developed by DocCheck Community GmbH. If you select this registration method, a separate tab will open and you will be required to either log-in to DocCheck or to create a DocCheck account. We do not have any responsibility on how personal data is processed by Doc Check. If you use the single-sign on, DocCheck will receive information relating to your use of our access-restricted MAM Service 4 Professionals area.
We embed the script based on our legitimate interest to make your registration and log-in simpler and to provide you with a single-sign on method (Art. 6 (1) f) GDPR). If you register on DocCheck, you will provide your consent to DocCheck Community GmbH. Please note that, if you withdraw your consent to the processing of your personal data by DocCheck, you will not be able to use the DocCheck login on our MAM website.
4.6 Products & On-line Shop
Customers and health care professionals can purchase our products in our online shop. To conclude a purchase, you are requested to register on our website. We have integrated a Shopware 6 solution which means that your personal data and information relating to your purchase will be transferred to Germany. We have concluded appropriate data protection contracts and make sure that your information is safe. Whenever you conclude a purchase, we will ask you to provide us with your address details in order to send you your MAM Baby products.
If you are a consumer or a health care professional, the processing of your personal data will take place based on the legal base provided for by Art. 6 (1) b) GDPR, that is, the processing of data for the purpose of concluding a contract or taking steps prior to the conclusion of a contract). In case you have a business and you wish to order our products for your business, the processing takes place based on our legitimate interest to deliver our products to you (Art. 6 (1) f) GDPR).
4.7 Payment Process
We will only process your order data, invoice amount, invoice due dates and description of the article(s) in order to verify that we have received your payment from one of the payment providers. Depending on the selection of your payment method, you will be redirected to a different platform where the payment process will take place. You can use "Pay with PayPal" (Paypal Holdings Inc., “Klarna” (Klarna Bank AB) and Visa or Mastercard payments. The providers and credit card companies process your data in its role as a separate data controller which is independent from us.
The amount of personal data relating to your payment data, which is processed, is different for each of the payment providers. If you wish to receive more information about the categories of personal data processed and the operation in general, please visit the corresponding privacy policies of the providers.
We process your payment information according to Art. 6 (1) b) GDPR for the performance of a contract, if you are a natural person, or based on our legitimate interest to receive our payment, if you are a business (Art. 6 (1) f) GDPR). The method of payment and the transfer of data to one of the payment providers can be voluntarily selected by you in accordance with Art. 6 (1) a) GDPR.
4.8 Customer Satisfaction Surveys
We are working on continuously improving our services and products. During the purchasing process, we will ask you to consent to participating in customer satisfaction surveys and we will send you such surveys only provided that you have previously consented to participate. If you have granted your consent, we may receive your subscription to our surveys from our partners or affiliates. If you consent to participate in that case, we will transfer your email address to Netigate AB and Survalyzer AG, so that the survey invitations can be sent out.
Netigate AB and Survalyzer AG will process your name, date and time of participation and your answers. Your answers to the customer survey are not stored in connection with you, rather they are stored separately and in an aggregated form for statistical evaluation purposes, unless you voluntarily provide your contact details in the survey. If you want us to contact you based on your feedback, please include your contact details in the space provided within the survey.
We have concluded data processing agreements to ensure that appropriate measures are implemented to protect your personal data. The processing of your personal data within the survey is based on your voluntary consent (Art. 6 (1) a) GDPR). Please note that you will not suffer any detriment or negative impact if you decide not to participate in the surveys. You are free to withdraw your consent at any time -with effect for the future- by contacting us in the contact form.
4.9 Consumer Newsletter “My personal pregnancy calendar” and “baby development calendar” To personalize our newsletters, we use Emarsys as a provider. To better understand how Emarysy processes your personal data under our instructions, please see section 4.17.
You can subscribe to the free of charge newsletters “My personal pregnancy calendar” and / or “baby development calendar” on our website during the registration process. If you have granted your consent, we may receive your subscription to our newsletters from our partners or affiliates. When registering for the newsletter, we ask you separately to voluntarily provide your name and email address for this purpose. We also store the date and time of registration for documentation purposes. When you register, you will receive a confirmation email from us and, after you have clicked on the link, you will start receiving the selected newsletter.
In order to provide you with these newsletters, we process your data based on your consent (Art. 6 (1) a) GDPR). You can withdraw your consent at any time by using the unsubscribe link at the end of each email. If you withdraw your consent, we will make sure that you will not receive any further marketing newsletters from us. You can also send us a request via the contact methods provided here.
Please note that we will continue to store your email address to deliver our goods and services, in case of an ongoing contractual relationship, and in case you send us a query, which we will answer by email.
4.10 HCP Newsletter
If you are a registered HCP, you can subscribe to the quarterly scientific newsletter free of charge. If you wish to receive the newsletter, we will obtain your consent on a separate communication. We will also store the date and time of registration for documentation purposes. When you register, you will receive a confirmation email from us and, after you have clicked on the link, you will start receiving the selected newsletter.
We process your data based on your consent (Art. 6 (1) a) GDPR). You can withdraw your consent at any time by updating your preferences in the settings, using the unsubscribe link at the end of each email. If you withdraw your consent, we will make sure that you will not receive any further marketing newsletters from us. You can also send us a request via the contact methods provided under section 20.
Please note that in case of an ongoing contractual relationship, we will continue to store your email address to deliver our goods and services and in case you send us a query, which we will answer by email.
4.11 Back in stock confirmation email
You can subscribe to s one-time information email if you with us to inform you when the product of your choice is back on stock. We will not process your email address for any other purpose unless you agree to the processing of your data to receive our newsletters, or, if we have an ongoing contractual relationship with you.
We process your data based on your consent (Art. 6 (1) a) GDPR) for the purpose of providing you with this service. You can withdraw your consent at any time and free of charge by contacting us here if you are not interested in receiving the one-time notification anymore.
4.12 Raffles and Contests
You can take part in raffles and contests on our website and newsletters. If you wish to participate in a raffle or contest, we will ask for certain personal information such as your name and email address. We will also record at which time you joined which contest. We will use this information to confirm your participation and/or notify you that you have been selected as a winner. In some instances, we will receive support from third parties to perform certain activations. We will inform you before transferring your data to any recipient. We will delete your personal data once the raffles or contests are not anymore active.
You can join our raffles and contests based on your consent in accordance with Art. 6 (1) a) GDPR. You can withdraw your consent by contacting us using the details here.
4.13 Data Transfers to Service Providers
We aim to inform you transparently about the transfer of your personal data to service providers who support us in providing you with our products and services. We use a variety of service providers which support us in organizing our online shop and associated delivery services, we also receive technical support from agencies and information security specialists to make sure that your personal data is safely processed. We only transfer personal data if appropriate data protection agreements have been concluded and if we are able to guarantee an appropriate level of data protection in accordance with the GDPR.
4.14 Social Links
We place various social media buttons on our platform in the form of links. Please find the social media buttons used in this website such as Instagram, Twitter, Facebook, Pinterest and YouTube. We only display buttons on our platform and do not integrate any social media plugins. Personal data from you will only be transferred to the social media provider if you click on the button. If you are already logged into the social media service, the social media service provider may also use this data to identify your username -and possibly even your real name- when you click on the social media button. We have no control over the extent, nature and purpose of the data processing carried out by the social media service.
You can find further information about data protection regarding social platforms on the privacy policies provided by the social media platforms.
4.15 YouTube Videos
Our website contains videos that are not stored on our servers. If you access our websites with embedded videos, content from the third-party provider YouTube, who supplies the videos, will be downloaded. This operation will provide YouTube with information about your access to our site and details regarding your IP address will be transferred. We have no influence on further data processing by YouTube. However, when embedding the videos, we have taken care to activate the extended data protection mode offered by YouTube. The extended data protection mode means that YouTube will not place any cookies on your device. Within this operation, your data will be transferred based on our legitimate interest to display the website in the most convenient and informative way in accordance with Art. 6 (1) f GDPR.
4.16 UGC - User Generated Content
By consenting to allow MAM to use your social media post and/or your uploaded story and picture on the MAM digital platforms such as the MAM website, a dedicated User Generated Content (defined below) gallery page, MAM social media channels, email communications and websites (the MAM Channels) you are agreeing to the following policy:
1. All posts and content tagged with the #yesMAM!, or used on the MAM Channels, including without limitation, your name, biographical information and all other names, usernames, pseudonyms, text, likenesses, graphics, logos, marks, images, photographs, code, videos, clips, GIFs, moving images and all other information and material shall be referred to in this policy as "UGC”.
2. You hereby grant to MAM a worldwide, perpetual, irrevocable exclusive, assignable, royalty-free licence and all necessary permissions and/or consents required (with full right to sub-license) to use, reproduce, exploit, publish, modify and alter your UGC including, without limitation, the right to adapt, alter, amend or change your UGC.
3. Any UGC you consent to us using will be considered non-confidential and non-proprietary.
4. You hereby warrant and represent that:
a. you own all rights in the UGC;
b. if your UGC contains any material that is not owned by or licensed to you or which is subject to third party rights, you are responsible for obtaining, prior to our use of your UGC, all releases, consents and/or licenses necessary to permit our use of your UGC.
c. you have obtained permission from any person(s) identifiable in the UGC to grant the rights specified in this policy, or where those person(s) are aged 18 years or under, you either:
i. are the parent or legal guardian of such identified person(s); or
ii. have obtained the express consent from a parent or legal guardian of such identified person(s) to their appearance in the UGC and to you submitting the UGC to the MAM Channels;
d. your UGC (including its use, publication and/or exploitation by us) shall not:
i. infringe the copyrights or database rights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any other person or entity;
ii. be abusive, offensive or contain otherwise inappropriate language;
iii. contain remarks that repeat criminal accusations, false, defamatory or misleading statements;
iv. contain profanity, blasphemy, spiteful, racist, sexually explicit, sexually gratuitous or discriminatory comments or content that might be considered to be harassment, abuse or threats against the personal safety or property of others;
v. contain material which impersonates others or personal information about anyone, including yourself, such as phone numbers, postal addresses or credit card numbers;
vi. breach any legal or fiduciary duty owed to a third party, such as a contractual duty or a duty of confidence;
vii. contain any malicious code, such as viruses, worms, Trojan horses or other potentially harmful programmes, codes or material; and
viii. violate any other applicable law, statute, ordinance, rule or regulation.
5. You reserve the right to reverse your decision to allow us to use your UGC at any time from the initial point of agreement, however MAM shall not be obligated to delete any previously published posts with your UGC.
6. You give us the right to use the UGC on the MAM Channels at any time that we choose, for any purpose, including to advertise our products. Publication of your UGC will be at our sole discretion and we are entitled to make additions or deletions to your UGC prior to publication, after publication or to refuse publication.
7. You are not entitled to any fee, financial reward or other incentives if we use your UGC on any of the MAM Channels.
9. MAM is not liable for any UGC or its use. You shall indemnify and hold us harmless and any person acting our behalf from any and all claims, demands, costs, liabilities, damages and expenses (including reasonable legal fees) which we may incur in connection with the use of your UGC.
10. We reserve the right to amend this policy at any time, and we will notify you of these changes when made.
4.17 Personalized Experience and Newsletters
We use Emarsys for the purpose of personalization of your experience in our website and to send you personalized newsletters. Emarsys works through cookies and tracking pixels which help us to get to know you and your preferences better and to deliver personalized contents to you.
If you don’t have an account in the MAM Baby club, your personal data will be collected through Emarsys cookies in order to provide you with generic recommendations on most-viewed or best-selling products. If you do have an account in the MAM Baby Club and sign up while visiting our website, personal data regarding your visit will be gathered and linked to your profile during this and future visits, thus helping us to provide you with newsletters, promotions, and information that agree with your preferences.
The following personal data will be gathered by Emarsys:
• Browser and version
• Your device’s operating system
• Referring URL
• IP address (hashed and abbreviated)
• Session and cookie IDs
• Pseudonymous identifier (external ID or Emarsys email hash) in the case of logged-in visitors
• Web traffic session data: product views (mayViewed cookie) and carts (mayAdd cookie).
These data, both from signed-in and non-sign-in users, will be processed for the following purposes:
1. Tracking web behavior in order to personalize your experience and the services and products that we offer to you; and,
2. Enriching your profile within the MAM Baby Club in order to personalize the content offered to you.
If you wish to consent to the processing of these personal data and take advantage of personalized content and newsletters, you can activate the cookie in section 5. If in the future you no longer wish to consent, please inactivate the same cookie in section 5 and we’ll stop processing your personal data. Regarding data retention periods please see section 8.