Care for everything that touches me


The first bond that a child experiences shapes its entire (relationship) life. If this basic trust is strengthened through love and care, it becomes the basis to develop into a strong, loving person.

Beatrice Glatz


Thanks to decades of experience, our MAM expert knows what is important for babies during the first few weeks of life. A gentle touch is particularly important for “bonding,” the unique connection between parent and child. Newborns have a fine sense of touch and perceive their environment by feeling. Holding, cuddling, and caressing strengthen the child, awaken the senses and promote psychological development. Sucking is also important for babies to feel relaxed and secure. The need to suck is not only used for feeding, but also for calming and helps, for example, with falling asleep.

* Field study, Austria 2011, tested with 73 mothers of colicky babies/ Market research, USA 2010, tested with 35 mothers of colicky babies