Be the village.

We all know the saying, “it takes a village to raise a child”.

The truth is, for many new parents, the village doesn’t look the way it once did.

While social media makes it seem like everyone has it together, the reality is that early parenthood can feel incredibly lonely.

Families live further apart, partners go back to work, and friends have their own busy lives. But, new parents shouldn’t have to build their own village from scratch, and we’re here to encourage the people around them to step up and be one.

It’s about the small and thoughtful gestures, not expensive gifts. Dropping off a meal, sending a message to check in, helping with housework, or watching baby so mum can have a breather. Just showing up to show you care is what it’s all about.

Let’s be the village for the parents who need it most.

See the full campaign on Instagram

If you're a new parent...

The exhaustion, overwhelm, intense love, and massive doubts…it’s all part of it and you’re not the only one feeling this way.

The MAM Village

Join The MAM Village on WhatsApp and become part of a new community aimed at bringing new parents together in a place full of support and free of judgement.

Join the community

Why join?

Information about MAM’s weekly community hour
Support from perinatal mental health charity PANDAS
Zoom chats with our expert healthcare professionals
Product guides and safety information
Access to the wider community we’re building, including meet-ups and other events

Join the community

If you love a new parent...

Your support matters more than you think.

You don’t need the perfect words or all the answers. Just show up in the ways you can: a quick call, an hour of practical help, or just a listening ear.

Let’s be the village for the parents who need it most.