At MAM your trust is important to us and we are committed to protecting your privacy when dealing with your personal information. As such we do not sell your personal information to anyone. Where we share personal information with third parties, this is only to allow then to perform services for us (i.e. technical auditors, developers, order fulfilment operations).

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we use your personal data, how we store and handle that data, and how we keep it safe.

There is a lot of information contained here because we want you to be fully informed about the use of your data and about your rights in relation to this.

We hope the following sections will answer any questions you have but if not, please do get in touch with us.

We may change this Privacy Notice from time to time and we therefore encourage you to review this Privacy Notice periodically.

The MAM Group (“MAM, “we”, “us” and “our”), is located in 17 countries and works together to provide you with our products and services. Hence, we may process your personal data within our group of companies when required in order to provide you with our products and services. This means, for example, that information regarding your purchase will be transferred to another entity than the one mentioned under the imprint. You can rest assured, however, that we will only transfer your personal data under compliance with any and all applicable privacy laws.

The data controller of this website is:

MAM Babyartikel GmbH
Lorenz-Mandl-Gasse 50
1160 Vienna
Tel: +43 1 49 141-0
Fax: +43 1 49 141-404
[email protected]
Company register number: FN 110465Z
Company register court: HG Wien
Membership of a chamber: WKÖ
VAT Reg.: ATU 142 43 503

  • When you visit any of our websites.
  • When you create a MAM BABY CLUB account with us.
  • When you create a MAM Service 4 Professionals account with us.
  • When your business (or the business you work for) has entered into a commercial relation with us for the purchase and sale of our products to the retail market or as a vendor or supplier (please also read Section 11).
  • When you make an online purchase and check out as a guest
  • When you shop online.
  • When you subscribe to our newsletters or back in stock emails.
  • When we capture information through cookies and similar technologies, you can manage these when you visit our site.
  • When you engage with us on social media.
  • When you download or install one of our apps.
  • When you contact us by any means with queries, complaints etc.
  • When you enter prize draws or competitions.
  • When you choose to complete any surveys, we send you.
  • When you visit our websites to provide you a custom-made experience and to send you personalized newsletters.

4.1 Website Usage Data
When you visit our website, the data collected from your use of the website is temporarily stored on our web server for statistical purposes to improve the quality of our website. This data set contains:
  • Information about the browser type and version used;
  • Your user's operating system;
  • Your user's Internet service provider;
  • The IP address of your user’s device shortened to such an extent that no reidentification of any personal data is possible;
  • Date and time of access;
  • The access status (file transmitted; file not found);
  • Websites from which your user's system reached our website; and,
  • Websites accessed by your user's system through our website.
We will not process your usage data for a period longer than the duration of the session.

4.2 Storage of Your IP Address for Security Purposes
Our website stores the IP address transmitted by your web browser for a period of seven (7) days, strictly for the purpose of identifying, restricting and eliminating attacks on our website.

4.3 Integration of other technical third-party content and functions
We use the technical functions and contents of third-party providers listed below to display our websites. When accessing our website, certain content will be downloaded from the third-party providers who provide these functions and content. The third-party provider will thereby be informed that you have accessed our site and will receive the usage data that is technically required for this purpose.

We embed this content based on our legitimate interest to make the site more appealing and informative (Art. 7, IX LGPD). In individual cases, we will ask for your consent via the cookie banner (Art. 7, I LGPD).

If you do not agree to the processing of your personal data by the integration of the above-mentioned third-party content, you can object to further processing when using our websites at any time. To do so, please deactivate the downloading of web fonts and scripts by using suitable extensions and add-ons, such as NoScript, in your browser.

4.4 MAM for consumers - MAM Baby Club
We will also process your personal data to send you personalized newsletters. For that purpose, we use Emarsys as a provider. To better understand how Emarysy processes your personal data under our instructions, please see section 4.11. If you wish to join the MAM Baby Club, we will ask you to provide us with some personal information to register you in the club and where you will be able to enjoy a variety of benefits.
The MAM Club will provide you with
  • Information about MAM and automatic notifications when new products are available; and
  • Access to the MAM Baby Online Shop where you can purchase our products.

We kindly ask you to fill our registration form providing us with the following details:
  • Title;
  • First name;
  • Last name;
  • Email address;
  • City; and,
  • How did you hear about MAM?
In order to get to know you better and to personalize our services in the MAM Club and to offer you more interesting content in the MAM Baby Club (such as personalized product suggestion and coupons), we also ask you, on a voluntarily basis, to provide the following information:
  • Gender;
  • Telephone;
  • Street Address;
  • House Number;
  • ZIP Code;
  • State;
  • Date of Birth;
  • Information relating to your pregnancy (First name of your unborn baby, if you have already chosen on one, expected birthday, expected gender, etc.);
  • Information relating to your baby’s development – About my child(ren) (Do you already have children aged under 3?, name, birthday, gender, etc.)
In addition, we may process your data for these purposes:
  • Market research – your contact information and your gender.
  • Personalization – your gender and information regarding your pregnancy and baby’s development are collected to offer you tailored personalized electronic messages to support you in this important phase of your life. Please also consult our section regarding “Information relating to Children and/or Minors”.
If you have granted your consent, we may receive your registration to the MAM Baby Club and related services from our partners or affiliates. We will only receive the details you have shared on the registration form.

We ask you to voluntary provide your gender details, in order to segment our audience for our market research activities.

We will additionally process your date and time of registration for documentation purposes.

You can change or delete your profile within your account at any time. Data will then be deleted from the system automatically immediately if there are no retention requirements and/or if the data is not required on an individual case basis (e.g. in the case of open claims).

4.5 MAM for Health Care Professionals - MAM Service 4 Professionals]
As a health care professional with access to the MAM Service 4 Professionals, you can enjoy a variety of benefits within our access restricted areas.

If you wish to join the MAM Service 4 Professionals as a Health Care Professional, please register. You can register or log-in via the MAM Login
. Please review the information below for further details.

You will be able to use our services targeted to health care professionals once you register. We will provide you with:
  • Information about MAM and development-related content;
  • Access to the MAM Baby Online Shop where you can purchase our products;
  • Access to the MAM Healthcare Network featuring an overview of current events and trainings and access to events (through the websites provided by the entities for such events);
  • Access to a study database containing scientific studies on development-related topics with different filter functions;
  • Access to the MAM Science Corner where you can deepen your knowledge; and,
  • Access to a quarterly MAM Scientific Newsletter.
You can change or delete your profile within your account at any time. Data will then be deleted from the system automatically if there are no retention requirements and/or if the data is not required on an individual case basis (e.g. in the case of open claims).

MAM Login for Health Care Professionals
Please provide the following information:
  • Title;
  • First name;
  • Last name;
  • Email address;
  • City;
  • Country;
  • Area of Work (different options to select); and,
  • Occupational Proof (professional qualification such as degree, leaving certificate, professional ID, etc). You can alternatively send or fax the proof of your qualifications to a fax number or a post address mentioned in the registration form.
MAM is offering this specific section only for HCPs due to its enhanced knowledge basis and services are targeted towards HCPs.

In order to get to know you better and to offer you more interesting content in the Service4Professionals (such as personalized product suggestions and coupons), we also ask you, on a voluntary basis to provide the following information:
  • Telephone;
  • Street Address;
  • Street Address 2;
  • County;
  • Postcode / Zip;
  • Date of Birth;
  • Specialization;
  • Name of Institution;
  • Comment;
  • Gender.
We will additionally process your date and time of registration for documentation purposes.

4.6 Products & On-line Shop
Consumers, customers and health care professionals can purchase our products in our online shop. If you wish to use our online shop, you will be requested to register and create an account. We will process your name, address, email and billing and shipping information in order to process and deliver your orders.

We have concluded appropriate data privacy agreements, ensuring that appropriate technical and security measures are in place to guarantee the safety of your information.

4.7 Payment Collect
If you use our Payment Collect services, we will collect your order data, invoice amount, invoice due dates and description of the article in order to verify that we have received your payment from one of the payment providers. Depending on the selection of your payment method, you will be redirected to a different platform where the payment collect takes place. The amount of personal information relating to your payment data that is collected is different for each of the payment providers. If you wish to receive more information about the categories of personal information collected and the operation in general, please visit the corresponding privacy policies of the providers. The method of payment and the transfer of data to one of the payment providers will be voluntarily selected by you.

4.8 Electronic Communications
We offer several different ways to keep you updated on our news, offers and other commercial or business information:
  • Transactional emails: Transactional emails are emails to facilitate or confirm a commercial relationship that you already have agreed to. This includes order information, stock updates, delivery emails and order confirmations.
  • Customer Satisfaction surveys: We are working on continuously improving our services and products so we send out commercial electronic messages to review your satisfaction as our customer. If you receive an email inviting you to participate on a customer satisfaction survey, it’s because you provided your email address during the purchasing process.
  • Stock update emails: You can subscribe to a one-time information email to inform you that we the product of your choice in back in stock. Your data will only be used for this purpose.
  • Baby News emails: You can subscribe to a free of charge electronic message “My personal pregnancy calendar” and / or “baby development calendar” on our webpage during the registration process. When registering for the electronic message, we ask you separately to voluntarily provide your name and email address. When you register, you will receive a confirmation email from us and after you have clicked on the link, you will start receiving the selected electronic message.
  • For HCPs: If you are a registered HCP, you may subscribe to the quarterly free of charge scientific electronic message. If you wish to receive the electronic message, we will obtain your consent on a separate basis. When you register, you will receive a confirmation email from us and after you have clicked on the link, you will start receiving the selected electronic message.
If you have granted your consent, we may receive your subscription to our newsletters from our partners or affiliates. You can also send us a request via the contact methods provided here, to object to the processing.

Please note that in case of an ongoing contractual relationship, we will continue to store your email address to deliver our goods and services and in case you send us a query, which we will answer by email.

4.9 Data Transfers
We use a variety of service providers who support us in organizing our online shop and associated delivery services, we also receive technical support from agencies and information security specialists to make sure that your personal information is safely processed. We only transfer personal information if appropriate written contracts have been concluded and if we are able to guarantee an appropriate level of privacy.

4.10  UGC Terms & Conditions
User Generated Content Policy
By consenting to allow MAM to use your social media post on the MAM digital platforms such as the MAM website, a dedicated User Generated Content (defined below) gallery page, MAM social media channels, email communications and websites (the MAM Channels) you are agreeing to the following policy:
1. All posts and content tagged with the #yesMAM!, or used on the MAM Channels, including without limitation, your name, biographical information and all other names, usernames, pseudonyms, text, likenesses, graphics, logos, marks, images, photographs, code, videos, clips, GIFs, moving images and all other information and material shall be referred to in this policy as "UGC”.
2. You hereby grant to MAM a worldwide, perpetual, irrevocable exclusive, assignable, royalty-free licence and all necessary permissions and/or consents required (with full right to sub-license) to use, reproduce, exploit, publish, modify and alter your UGC including, without limitation, the right to adapt, alter, amend or change your UGC.
3. Any UGC you consent to us using will be considered non-confidential and non-proprietary.
4. You hereby warrant and represent that:
a. you own all rights in the UGC;
b. if your UGC contains any material that is not owned by or licensed to you or which is subject to third party rights, you are responsible for obtaining, prior to our use of your UGC, all releases, consents and/or licenses necessary to permit our use of your UGC.
c. you have obtained permission from any person(s) identifiable in the UGC to grant the rights specified in this policy, or where those person(s) are aged 18 years or under, you either:
i. are the parent or legal guardian of such identified person(s); or
ii. have obtained the express consent from a parent or legal guardian of such identified person(s) to their appearance in the UGC and to you submitting the UGC to the MAM Channels;
d. your UGC (including its use, publication and/or exploitation by us) shall not:
i. infringe the copyrights or database rights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any other person or entity;
ii. be abusive, offensive or contain otherwise inappropriate language;
iii. contain remarks that repeat criminal accusations, false, defamatory or misleading statements;
iv. contain profanity, blasphemy, spiteful, racist, sexually explicit, sexually gratuitous or discriminatory comments or content that might be considered to be harassment, abuse or threats against the personal safety or property of others;
v. contain material which impersonates others or personal information about anyone, including yourself, such as phone numbers, postal addresses or credit card numbers;
vi. breach any legal or fiduciary duty owed to a third party, such as a contractual duty or a duty of confidence;
vii. contain any malicious code, such as viruses, worms, Trojan horses or other potentially harmful programmes, codes or material; and
viii. violate any other applicable law, statute, ordinance, rule or regulation.
5. You reserve the right to reverse your decision to allow us to use your UGC at any time from the initial point of agreement, however MAM shall not be obligated to delete any previously published posts with your UGC.
6. You give us the right to use the UGC on the MAM Channels at any time that we choose, for any purpose, including to advertise our products. Publication of your UGC will be at our sole discretion and we are entitled to make additions or deletions to your UGC prior to publication, after publication or to refuse publication.
7. You are not entitled to any fee, financial reward or other incentives if we use your UGC on any of the MAM Channels.
8. You understand that the personal data that we collect from the UGC will be treated in accordance with our Privacy Policy (which can be found here) and the terms of this policy.
9. MAM is not liable for any UGC or its use. You shall indemnify and hold us harmless and any person acting our behalf from any and all claims, demands, costs, liabilities, damages and expenses (including reasonable legal fees) which we may incur in connection with the use of your UGC.
10. We reserve the right to amend this policy at any time, and we will notify you of these changes when made.
4.11 Personalized Experience and Newsletters
We use Emarsys for the purpose of personalization of your experience in our website and to send you personalized newsletters. Emarsys works through cookies and tracking pixels which help us to get to know you and your preferences better and to deliver personalized contents to you.
If you don’t have an account in the MAM Baby club, your personal data will be collected through Emarsys cookies in order to provide you with generic recommendations on most-viewed or best-selling products. If you do have an account in the MAM Baby Club and sign up while visiting our website, personal data regarding your visit will be gathered and linked to your profile during this and future visits, thus helping us to provide you with newsletters, promotions, and information that agree with your preferences.
The following personal data will be gathered by Emarsys:
• Browser and version
• Your device’s operating system
• Referring URL
• IP address (hashed and abbreviated)
• Session and cookie IDs
• Country
• Pseudonymous identifier (external ID or Emarsys email hash) in the case of logged-in visitors
• Web traffic session data: product views (mayViewed cookie) and carts (mayAdd cookie).
These data, both from signed-in and non-sign-in users, will be processed for the following purposes:
1. Tracking web behavior in order to personalize your experience and the services and products that we offer to you; and,
2. Enriching your profile within the MAM Baby Club in order to personalize the content offered to you.
If you wish to consent to the processing of these personal data and take advantage of personalized content and newsletters, you can activate the cookie in section 5. If in the future you no longer wish to consent, please inactivate the same cookie in section 5 and we’ll stop processing your personal data. Regarding data retention periods please see section 8.

Cookies are small text files that are placed on your computer or mobile device by webpages that you visit. They are widely used in order to make our websites work efficiently, as well as to provide information to the owners of the site. Cookies are useful because they allow a website to recognize your device, letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience.

Strictly necessary cookies and similar technologies
Strictly necessary cookies are essential to provide you with the services that you request within our webpage. These include technical resources to ensure that the page is loaded quickly and that you are able to view our page on different devices. We may also use strictly necessary cookies to comply with our obligations. Those cookies store different categories of personal information which depend on the scope, purpose and retention period of the cookie or similar technology. The information may contain your shortened IP address, information about your behaviour on our webpage, referral information which explains how you accessed our webpage or other details such as information relating to the device you use.

Functional Cookies and similar technologies
We use functional cookies in order to provide you with extended functionalities and to facilitate your navigation. Certain settings are saved as your preferences so that you do not have to enter them again. For example, we save your language setting for this purpose.

Analytical Cookies and similar technologies
We use analytical cookies to create statistics and to update the design of our webpage. For this purpose, user profiles and permanent cookies are stored on your device. In addition, it is possible that we access recognition features for your browser or device (e.g. a browser fingerprint or your unabridged IP address). In this way we are able to recognise returning visitors and count them as such.

Tracking technologies for advertising purposes
We use cross-device tracking technologies to display targeted advertising on other webpages based on your visit to our webpages and to help us determine how effective our advertising efforts have been. When you visit our webpages, it is possible that the service providers may call up recognition features for your browser or device (e.g. a browser fingerprint), evaluate your IP address, save or review recognition features on your device (e.g. cookies) or gain access to individual tracking pixels. The individual features can be used by service providers to recognize your device on other Internet sites. We may request the relevant service providers to display advertisements based on the pages visited on our webpage.
You can change and manage your cookie choice HERE or via your web browser’s settings.

Our website does not aim to target children or minors as defined under applicable local laws. The processing of children’s personal data is not necessary to provide you with our services. Under very limited circumstances MAM offers services, such as the baby development calendar or the MAM Baby club, where we request the guardian or parent to provide consent before processing any children’s data. . If you are a guardian or parent and you become aware that a child or minor has provided us with personal information, you can review such information, delete it or refuse any further collection or use. Please use our contact form or email address to exercise those rights. 
In order to protect your information from unauthorized access as comprehensively as possible, we implement reasonable safeguards such as webpage and encryption methods. Your data is transferred from your computer to our server and vice versa via the Internet using TLS encryption.
We may retain information about you as long as it is necessary for us to fulfil the purposes outlined in this Privacy Policy. In addition, we may retain your information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements.

Where and when required by applicable law, we shall delete your information. Even if we delete your information from active databases, the information may remain on backup or storage media.
If you have questions, queries or complaints, please contact us via this link [link to be included].

In order to follow up on your query, your personal data will be forwarded to the appropriate MAM Baby company. In case your query relates to another company within our MAM Baby company group, we will make sure that the responsible company will contact you. For privacy questions, please contactus:[email protected] or use our contact form [link to be included].
If you reside in California, we are required to provide additional information to you about how we collect, use and disclose your information, and you may have additional rights with regard to how we use your information. We have included this California-specific information below.

CA Personal Information Sold or Disclosed For Business Purposes.
We do not sell your personal information for money. However in the preceding twelve months, we may have shared the following categories of CA Personal Information solely for our own business purposes: Identifiers, Commercial Information, Internet or Other Electronic Activity, Geolocation Data.

“Do Not Sell My Personal Information.”
We do not sell your personal information for money. The definition of “sale” under the CCPA however is broad and may include activities that are common practice to many businesses, such as sharing partially de-identified information (hashed email addresses), Internet or network activity (through cookies), and engage in remarketing and retargeting activities. You may opt out of the sharing of your personal information by clicking the link below and changing your cookie choice by de-selecting the “Analytical Cookies” and “Marketing Cookies” options.

Please find here your cookie preferences to personalize the settings.

You can also send an email to: [email protected].

Your Rights Under the CCPA
The CCPA grants consumers certain rights with regard to Personal Information that relates to them; however, these rights are not absolute and in certain circumstances do not apply. The rights under the CCPA include:
  •  Right to Request Know / Access to Your Personal Information and Data Portability – The right to request information about the collection of your personal information or access your personal information.
  •  Right to Deletion – The right to request the deletion of personal information about you.
  •  Right to Opt-Out of Sale of Personal Information – The right to direct the business to not sell (or stop selling) your personal information.
  •  Right of Non-Discrimination – The right to not be discriminated against for exercising your rights under the CCPA.
How Do I assert a Right Under the CCPA?
You may exercise your right(s) under the CCPA by using one of the following methods:
The controller for your personal data is the MAM entity that has entered into a contract with your company or with the company you represent. We only collect personal data which are necessary for the performance of a contract or that are necessary for the purpose of fulfilling a legitimate interest of MAM. This purpose comprises also customer care related to your relationship with us. We will delete the data that are necessary for the performance of a contract within 12 months after termination/fulfilment of the contract. Please be aware that the data will not be deleted until any outstanding invoices are paid. Should there be any legal retention requirements, the affected data will be archived for the prescribed period.
Please contact our data protection team if you have any further questions, suggestions or wishes regarding data protection. Use the e-mail contact address ([email protected]) or our contact form.