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Effective Date: 12/22/2015


MAM Canada Corporation (“MAM Canada”, “we”, “our” or “us”) is concerned about online privacy issues and wants you to be familiar with how MAM Canada collects, uses and discloses any personal information that individually identifies you, your expected baby and your child under the age of 3 (e.g. name, address, phone number and e-mail address). 

This Privacy Policy explains our online information practices and describes how we collect, use, disclose and protect the personal information of you, your expected baby and child under the age of 3 (collectively, “Your Personal Information”) when you, the user and parent/guardian, use this website (the “Site”) and our services. This Privacy Policy endeavors to provide a general description of our privacy practices and does not waive any of our legal rights or defenses. We will only collect, use and disclose Your Personal Information in accordance with this Privacy Policy.     

By using this Site, creating an account or supplying Your Personal Information, you acknowledge that you have read and understood this Privacy Policy, and you agree and consent to the collection, use disclosure and transfer of Your Personal Information as outlined in this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, please do not create an account, supply Your Personal Information to us and do not use this Site.


What Personal Information do we collect?

Personal information means any information about an identifiable individual.  The types of personal information that we may collect include: 

  • your name, address, postal code, phone number and e-mail address; 
  • the expected name and gender of your unborn baby; 
  • the first name and gender of your child under the age of 3; 
  • your menstruation and cycle length if you choose to use our fertility and pregnancy calendars;
  • your professional qualification credentials or any other related personal information if you choose to register as a healthcare professional; and
  • any personal information that you give us that we did not request (such as personal information you voluntarily submit to MAM Canada through our Site).


Purposes for Collecting Your Personal Information

MAM Canada collects, uses and discloses Your Personal Information in order to provide you with services, information on products and services that may be of interest to you, newsletters, and helpful information for you and your baby’s health.  We also collect, use and disclose Your Personal Information to comply with legal and regulatory requirements and as otherwise may be permitted or required by applicable laws.  We may collect Your Personal Information when you voluntarily provide it to us through a number of features available on this Site.  We will only use the personal information that we collect for the purposes for which it was collected.  MAM Canada collects Your Personal Information for the following purposes:

  • To establish and maintain commercial relations with you;
  • To provide you with ongoing service, product information and product recommendations;
  • To provide you with newsletters;  
  • To help you find a store near you;
  • To provide you with information regarding your fertility calendar, pregnancy calendar and baby development calendar;
  • To notify you about prizes you may have won in our numerous competitions for MAM Canada Club Members;
  • To respond to your questions that you send by email or through this Site;  
  • To notify you about the option to test products in advance;
  • To notify you of product recalls or safety issues;
  • To support MAM Canada’s business functions such as internal business processes, marketing and advertising; and
  • To meet any legal or regulatory requirements.


Personal Information and Features on this Site

We may collect Your Personal Information when you voluntarily provide it to us through a number of features available on this Site.  For example, we may ask you to provide personal information if you:

  • send us a question or comment by email or through this Site;
  • provide your address on this Site to find a store near you;
  • register for a contest or other promotion; 
  • register for the MAM Canada Club;
  • register to receive monthly newsletters including details about the latest MAM Canada products;
  • register to be eligible for prizes in the competitions for MAM Canada Club members;
  • register to test MAM Canada products in advance;
  • subscribe to receive the personal pregnancy calendar or personal baby development calendar;
  • complete the fertility calendar on this Site;
  • ask to receive online information from us;  
  • register as a MAM Canada Healthcare Professional ; and 
  • otherwise participate in features of our Site that ask for personal information.


Limiting Collection of Personal Information

We limit the collection of personal information to that which is necessary to fulfill the purposes identified in this Privacy Policy and we collect, use and disclose Your Personal Information in accordance with this Privacy Policy. 


Use, Disclosure and Retention of Personal Information

Personal information will not be used without your consent for purposes other than those for which it was collected or in accordance with applicable laws.  From time to time, we may wish to use personal information for new or additional purposes, in which case we will obtain your consent to use Your Personal Information for such new or additional purposes before doing so.   We retain personal information only for as long as we need it to fulfill the purposes for which it was collected and to comply with our legal obligations.

We may also use and disclose Your Personal Information to third parties under the following limited circumstances:

  • with service providers and partner companies that help with MAM Canada’s operations and this Site including, without limitation, for customer services, monitoring and analyzing Site activity, and operating and maintaining the Site. Such service providers and partner companies may only use Your Personal Information for the purposes in this Privacy Policy;
  • when necessary to protect the safety, property or other rights of MAM Canada, its affiliates, customers and users of the Site, to detect and protect fraud; 
  • in the event that we sell or transfer all or a portion of our business or assets to a related company or a third party.  Your Personal Information will remain subject to any pre-existing privacy policy unless you agree to the privacy policy of the company or third party that acquires Your Personal Information;
  • with our subsidiaries or affiliated companies, including those located in other countries;  
  • with your consent; or
  • when otherwise required or permitted by law.


Service Providers and Servers in Other Jurisdictions 

Any service providers that have access to personal information are chosen carefully by us; however, you should know that service providers performing services on our behalf may store, transfer and process personal information on servers located outside of Canada, in jurisdictions (including Germany) whose data protection laws differ from those of Canada. As a result, personal information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.  For example, information may be shared in response to valid demands or requests from government authorities, courts and law enforcement officials in those countries. Subject to applicable laws in such other jurisdictions, we will use reasonable efforts to ensure that appropriate protections are in place to require our service providers to maintain protections on personal information that are equivalent to those that apply in Canada.


Links to Other Sites

This Site may contain links to the sites of our subsidiaries and affiliates, and to sites that are independently owned and operated by third parties such as Facebook. These other sites may have their own privacy policies and are not governed by this Privacy Policy. We are not responsible for the privacy practices or the content of any site(s) owned and operated by any such subsidiaries, affiliates or third parties. Other sites may collect and treat information collected differently, so we encourage you to carefully read and review the privacy policy for each site you visit.


Cookies, Web Beacons and Other Similar Technology

As you interact with this Site, we may use automatic data collection technology and services that record and collect information that identifies your computer, tracks your use of this Site and collects certain other information about you and your surfing habits.  This data collection technology may include cookies, web beacons and other similar devices on this Site to enhance functionality and navigation for our visitors. 
A cookie is a small data file that is placed on the hard drive of your computer so that your computer will “remember” information when you visit a site.  Web beacons and tags are small strings of code that are used in conjunction with a cookie and allow us to record activity on our Site. Internet tags, graphic tags and similar web beacon type functions allow us to count the number of users who have visited a particular web page or to access certain cookies. We may use web beacons on this Site to count users and to recognize users by accessing our cookies. Being able to access our cookies allows us to personalize this Site and improve your experience at this Site. We may also include web beacons in HTML-formatted e-mail messages that we send to determine which e-mail messages were opened. 

Information tracked through these mechanisms includes, but is not limited to: (i) your IP address; (ii) the type of web browser and operating system being used; (iii) the pages of the Site a user visits; and (iv) other sites a user visited before visiting this Site.  

You can reject or disable cookies by managing your browser settings and following the directions provided in your Internet provider’s help file. Please note that if you disable cookies, you may be unable to access some customized features on this Site. Cookies and web beacons do not collect or contain Your Personal Information.  


Targeted Ads on Facebook

We may use web pixels or other technology to serve ads to you on Facebook that we believe will be of interest based on your visits to the Site or the U.S. Site. If you wish to adjust how we (and other website operators) serve ads to you based on your off of Facebook activity, please visit Facebook’s Help Center, follow the “Manage Your Account” button under the “Desktop Help” tab, then follow the “About Facebook Ads” button, and click the “How can I adjust how ads are targeted to me based on my activity off of Facebook?” button to expand the content.


Google Analytics

This Site uses Google Analytics, a web analytics service of Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files stored on your computer, to analyze how you use the Site. The information generated by the cookie about your use of this Site (including your IP address) is sent to a Google server in the U.S. and stored there.  Google will use this information to evaluate your use of the Site, compile reports on Site activity for the Site operators and to provide other site activity related internet services. Additionally, Google may transfer this information to a third party when required by law or in the case of a third-party processing information on Google's behalf. In no case will Google use your IP Address in connection with any other information held by Google. You can set your internet browser to prohibit the installation of cookies, although we must point out that some features and functions of the Site will then be unusable. By using this Site, you consent to the processing of data about you collected by Google in the manner described and for the above mentioned purpose.  The consent for collection and storage of data can be withdrawn at any time in the future by clicking on the following link: Given the debate concerning the use of analytical tools using full IP addresses, we wish to point out that this Site uses the "Anonymize IP" function of Google Analytics which works with a shortened form of IP addresses to avoid direct personal identification. 

Cookies are small data records which are saved from our Site to your hard disk and allow your computer to be recognized when you next visit our Site.

Furthermore, we use the cookies to carry out frequency assessments, page usage assessments and marketing assessments.  For the aforementioned assessments, we utilize this cookie information without a link to Your Personal Information, so it is completely anonymous. 

We may employ cookies and action tags (also known as single pixel gifs or web beacons) to collect information about your use of, and activities on, the Site for our use and for use by third parties that serve advertisements about the Company’s products or services to you on other sites you may visit.  The information collected from cookies also allows us to provide a more personalized experience for you on the Site.  

You can set your Internet browser up so that you are notified when cookies are stored, you can decide in each individual case whether you want to accept cookies, or you can refuse to accept any cookies. However, if you do not accept cookies, you may be restricted in how you are able to use our Site. You can delete cookies which are already stored on your hard disk at any time. You will find more details on how to do this in the operating guide for your Internet browser program.


Third-Party Advertising Partners

We use third-party service providers to serve advertisements on our behalf across the Internet. These advertising service providers may collect non-identifiable information about your visits to our Site, and your interactions with our products and services.  Such non-identifiable information does not include your name, address, email address or other personal information.  Such providers may place and access their own cookies, tags, web beacons or similar technologies on your computer or device used to access the Site to serve you ads or other content personalized to your interests.  In addition to the information about your visits to our Site, our service providers may also use the information about your visits to other sites to target advertisements for products and services available from MAM Canada.

As described above, you may be able to set your browser to refuse cookies.  If you refuse cookies you may still receive online advertising, but it may be less personalized.



We maintain technical, physical and administrative security safeguards to protect Your Personal Information against loss, theft, and unauthorized access.  Any personal information you provide to us is exchanged on a secure server. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure.  As a result, while we are committed to protecting Your Personal Information, we cannot ensure or warrant the security of any information you provide to us. 

We take reasonable steps to verify your identity before granting you access to your account on our Site, however, you are solely responsible for maintaining the secrecy of your username, password and any other account information.  We also take reasonable steps to ensure that our employees are aware of the importance of maintaining the confidentiality of personal information and that unauthorized persons do not gain access to personal information that we have disposed of or destroyed.  


Individual Access and Accuracy of Personal Information

You may request access to Your Personal Information which we may hold by contacting  us at the contact information set forth below, and we will respond within the time periods provided for under applicable laws. We will need to verify your identity before providing you with the personal information we hold about you. There is no cost for such access request unless you require copies of records. We may not be able to provide you with access to Your Personal Information if the information cannot be separated from the personal information of others, cannot be disclosed for reasons of security or commercial confidentiality, or is protected by legal privilege. If we cannot provide you with access to Your Personal Information, we will advise you of the reasons access is being denied, unless we are prohibited by law from doing so. 
You may request to update and change Your Personal Information at the contact information set forth below.  We shall endeavor to correct or complete any personal information which you advise us is inaccurate or incomplete. Where appropriate, the amended information shall be transmitted to third parties having access to such information.


Children’s Privacy

Our Site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from such children through our Site without the consent of a parent or guardian.  If a child has already provided us with personal information, his or her parent or guardian may contact us for the purpose of deleting this information. 

When you register for our MAM Canada Club, you may voluntarily provide the personal information about your expected baby and child under the age of 3.   We understand that a child’s personal information is sensitive information and merits special consideration. We also understand that meaningful consent for sharing personal information depends on one’s cognitive and emotional development.  As a result, when providing a child or baby’s personal information, we will only accept the consent by an authorized person such as a parent or legal guardian.  Please do not provide the personal information of a baby or child unless you are a parent or legal guardian of such child and are capable of understanding the nature, purpose and consequences of providing this personal information.


E-mail Communications 

When you registered for our MAM Canada Club or sent us questions through our Contact Information page, you consented to receive communications from us such as newsletters, personal calendars or responses to your inquiries.  If you opt-in to receive such communications, we may use the information to: communicate with you regarding our products and promotions; provide you with other information that you request; and/or improve our product and service offerings. You will always have the opportunity to "unsubscribe" from receiving any of our e-mail or other communications at any time. We provide an on-going opportunity to unsubscribe or opt-out of contact by us by accessing our Site here, or by e-mail at Additionally, each e-mail includes an opt-out feature and instructions on how to un-subscribe if you do not wish to receive future e-mails from us for these purposes.


Changes to this Privacy Policy

We reserve the right to change or replace this Privacy Policy at our sole discretion at any time. Please check back from time to time to ensure that you are aware of any updates or changes in this Privacy Policy.  We will indicate at the bottom of this page the date this Privacy Policy was last revised. Your continued access or use of this Site after any such changes constitutes your acceptance of the Privacy Policy as revised.
We may revise this Privacy Policy from time to time, and will post the most current version on our Site. If a revision meaningfully reduces your rights, we will notify you. 


Canada Only 

This Site is intended for use by residents of Canada only. All matters relating to this Site are governed by the laws of the Province of Ontario and the laws of Canada applicable therein. If you are located outside of Canada, and you contact us, please be advised that any personal information you provide to us will be transferred to Canada and that by submitting information, you explicitly authorize its transfer. 


Your Consent to the Terms of this Privacy Policy

By using this Site and submitting Your Personal Information, you agree that MAM Canada may collect Your Personal Information and you voluntarily consent to the collection, use, disclosure and transfer of Your Personal Information in accordance with this Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this Site or submit any personal information.  If you do not understand the nature, purpose and consequences of collecting, using and disclosing personal information to MAM Canada, please do not use this Site or submit any personal information, and please feel free to contact us at the contact information set forth below to address your questions or concerns.  

Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the purposes identified herein at any time by contacting us at the contact information set forth below. If you refuse or withdraw your consent, you acknowledge that MAM Canada may not be able to provide you or continue to provide you with certain services or information which may be of value to you. 


How to Contact Us

We welcome your feedback. If you have questions, comments or concerns about this Privacy Policy, or would like to do any of the following: 

  • see Your Personal Information or the personal information about your expected baby or your child under the age of 3 that you have already sent us so that you can correct, update or delete it from our files;
  • if your child under 13 has used this Site and sent us personal information, delete that personal information from our files;
  • ask that we not send you electronic communications or otherwise contact you; or 
  • report any violation of this Privacy Policy,

Please contact us at:

MAM Canada, LLC
2700 Westchester Ave, Suite 315
Purchase, NY 10577
and we will try to get back to you as soon as possible.


Last Modified

This Privacy Policy is effective as of 12/22/2015.