Claims Verification
Soother Claims
All Soothers:
The UK’s Best Selling Soother Brand
The UK’s Best-Selling bottle & soother brand for the Baby Accessories & Baby Feeding category based on Sales Value for the 52- week period ending 04/10/2025 for the GB Total Retail Market. Copyright © 2025, Nielsen Consumer, LLC
MAM – Claim Letter – November 2025.pdf
MAM Soothers: Recommended by 87% of healthcare professionals
International online survey with 519 healthcare professionals, 2025
BACKING_MAM_Backings_2025_RecoClaim_Bottles_Soothers_UK
All Original, Perfect & Air Soothers:
Accepted by 94% of babies
Soothers: Market Research 2010-2025, tested with 1,694 babies.
BACKING_Acceptance_Pacifiers_2025_GIM_final.pdf
Perfect Soothers:
Clinically proven to support healthy tooth and jaw development
Y. Wagner, R. Heinrich-Weltzien, “Effect of a thin-neck pacifier on primary dentition: a randomized controlled trial”, Orthodontics & Craniofacial Research, Volume 19, Issue 3, pages 127–136, August 2016.
MAM_MSC_Study_Summary_23_EN_PRINT_A4_without_cropmarks_202402
Bottle Claims
The UK’s Best Selling Bottle Brand
The UK’s Best-Selling bottle & soother brand for the Baby Accessories & Baby Feeding category based on Sales Value for the 52- week period ending 04/10/2025 for the GB Total Retail Market. Copyright © 2025, Nielsen Consumer, LLC
MAM – Claim Letter – November 2025.pdf
MAM Bottles: Recommended by 89% of healthcare professionals
International online survey with 519 healthcare professionals, 2025
BACKING_MAM_Backings_2025_RecoClaim_Bottles_Soothers_UK
Accepted by 94% of babies
Bottles: Market research 2009-2025, tested with 1,914 babies.
BACKING_Acceptance_Bottles_2025_GIM_final.pdf